Ex-Adidas Exec Eric Liedtke on Adidas' Rise, Yeezy, and His Departure | The Complex Sneakers Podcast

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, they are joined by Eric Liedtke, Adidas’ former brand president who’s since moved on to found Unless Collective, a plant-based streetwear brand. Liedtke relives his decades with Adidas, from the 1990s all the way up to the brand’s dominant period in the 2010s. He discusses Yeezy, Adidas’ attempt to sign Drake, the NMD mania, and even that infamous meeting with Ye in 2022. Also, the cohosts break down Nike suing Bape and the Tiffany Air Force 1. Looking for the Complex Sneakers Podcast Dad Hats? Shop on Complex Shop now! https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-white https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-black EPISODE CHAPTERS / TIMESTAMPS:  0:00 - 9:12: Intro, Welty Enters A Sneaker Raffle, Drake’s NOCTA x Nike Scuba Slides 9:13 - 21:19: Corteiz Air Max 95, Tiffany & Co. x Nike Air Force 1 Low 21:20 - 29:31: Nike Suing Bape, Dunne Explains the Lawsuit 29:32 - 44:32: Eric Liedtke Joins, What’s on Feet?, Eric’s Early Career 44:33 - 59:36: Adidas’ Endorsements, Eric’s Adidas Journey, Restrategizing the Brand 59:36 - 1:11:05: Kanye Joining Adidas, Why Eric Resigned, Drake x Adidas 1:11:06 - 1:26:09: Eric’s Brand “UNLESS”, Manufacturing Plant Based Streetwear, Kanye’s Infamous Adidas Meeting SOLE COLLECTOR APP SKU'S:  Tom Sachs x NikeCraft General Purpose Shoe "Field Brown: da6672 201 Diamond Supply Co. x Nik