"La Dolce Vita": World Restoration Premiere, Rome

Video footage of Eva Mendes, James Franco, Martin Scorsese and Frida Giannini at the International Rome Film Festival. The newly restored version of Federico Fellini's La Dolce Vita debuted at the 5th International Rome Film Festival. Gucci Creative Director Frida Giannini was joined on the red carpet by Martin Scorsese, Founder and Chair of The Film Foundation, who introduced the film. Before the screening, the Mayor of Rome Giovanni Alemanno presented Frida Giannini with La Lupa, an award on behalf on the City of Rome.