Inside the Jordan All-Star Consumer Space at Penn Pavilion

Merging its 30th anniversary with All-Star Weekend, Jordan Brand opened its Pearl Pavilion Consumer Space in NYC. Chock full of history, patrons were able to soak in the nostalgic experience thanks to the timeless memorabilia housed within the location. Aside from chronicling the brand’s illustrious 30-year run, interactive stations were also on hand. From running through Carmelo’s footwork drills to reliving some of MJ’s most memorable clutch moments, Jordan Brand was certainly out in full force.