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SIHH2019: Triple-A: Acquisition, Analysis & Action / by Parmigiani Fleurier

Watches and WondersRunwayWatch on YouTube

Jan 15, 2019 · 8.4K views

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Talk
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Watches
Season & event
SIHH 2019Event
Houses
Parmigiani Fleurier
People
Ryan LeslieExecutive

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Grammy-nominated recording artist Ryan Leslie uses data to disrupt luxury. CEO of SuperPhone, he enables Parmigiani Fleurier to engage their audience more effectively by leveraging data - evolving CRM into PRM (Personal Relationship Management). In this talk, he describes in particular about the Triple-A approach that More
Grammy-nominated recording artist Ryan Leslie uses data to disrupt luxury. CEO of SuperPhone, he enables Parmigiani Fleurier to engage their audience more effectively by leveraging data - evolving CRM into PRM (Personal Relationship Management). In this talk, he describes in particular about the Triple-A approach that he employs to turn his independent music business into a luxury experience.

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