The real reason Rolex is buying Bucherer

Yes. I'm stating clearly that I think Rolex is buying Bucherer out of a teeny tiny bit of fear. Not a lot. Just a little. This is my take on what's going on with this deal. Note that the deal hasn't gone through and has to be approved by Swiss competition authorities. My guess though is that this is a done deal. Cheers. For inquiries and collabs: twtw.mike@gmail.com