The Rise of the Big Budget Fashion Film - CLICK The History of Fashion Photography

The Rise of the Big Budget Fashion Film - CLICK The History of Fashion Photography Fashion is now luring auteur film directors like Wes Anderson for Prada, Baz Lurhmann for Chanel etc. to make the big budget fashion narrative film. And the world is starting to pay attention. Is this the way forward or a passing trend ? Great photographs can elicit thoughts, feelings, and emotions when words simply will not suffice. Throughout history, there have been many important people in the field of photography who have used their cameras to catch a single moment in time to tell a story. In this film we examine some of the people and forces that helped pave the way for the great photographers of today, each of whom now challenge the image and fashion making world to accept new ideas of beauty and story telling. The past 100 years has seen many great fashion photographers, but only an influential handful have been creative enough to have altered the course of the profession itself. First there was Edward Steichen, whose pioneering work in the early part of the 20th century essentially created the discipline. Then in the 1970s, Helmut Newton and Guy Bourdin brought their own unique brands of sexuality and surrealism to the art form, helping redefine its purpose and push its artistic limits. But the art of a good fashion campaign of editorial isn’t set in stone; fashion photography, like art, has movements defined by its leading talents and the prevailing cultural zeitgeist. To unders