Snap:Shop App, Digital Partnership with Slyce | #TOMMYNOW | TOMMY HILFIGER

The TOMMYNOW “See Now, Buy Now” Spring 2017 fashion show became the first time consumers could instantly and seamlessly shop the runway through 3D image recognition technology. We partnered with top visual search technology developer, Slyce, to launch SNAP:SHOP, an image recognition commerce app. The app allowed guests at the show to instantly shop items the moment the models hit the runway, including the Spring 2017 TommyXGigi collection designed in collaboration with supermodel Gigi Hadid. The SNAP:SHOP app instantly recognizes apparel and footwear styles in users’ photos of 3D moving images, such as models walking the runway, product in store, or 2D images such as ad placements and editorial shots, and links directly to tommy.com for purchase. Following our tradition of revealing new digital technologies on the runway to enhance the consumer experience, the SNAP:SHOP app allowed for even greater accessibility to the collection for consumers at the show, and those tuning in via live stream around the world. “TOMMYNOW is an incubator for innovative technologies,” said Tommy Hilfiger. “Our leadership in democratizing the runway and pioneering instant gratification runway shows has driven our passion for finding new ways to engage, involve and empower consumers to take part in these experiences. For February, we pushed the boundaries even further to connect with our global consumers in a way that reflects how they live and shop today.” "We already know that the #1 most pop