The Meaning of Beauty | Ulta Beauty + IPSY Influencers

At Ulta Beauty, we know there’s not just one standard of beauty. And we know that a look goes beyond the products we use and how we pull it all together. Beauty is deeply personal and everyone should be empowered to create own rules. For fall, we collaborated with beauty influencers from IPSY studios in LA who share in this video what beauty means to them. Meet Lynette Cenee, Jessica Pettway, Roxette Arisa, Yesenia Hipolito, Maryam Remias, Madison Miller, Bianca Renee and Ditya Balwal. They have great tips, quick wit and amazing attitudes. But, more than that, they’re real people and bona fide beauty fans – just like you, just like us. Get ready to unleash new possibilities with these influencers and Ulta Beauty. Fall is absolutely full of them.