THE REVIVAL AW-500E : CASIO G-SHOCK

This new model revives the classic AW-500 Series with new looks that embody the unmatched toughness for which G-SHOCK has been renowned since its inception back in 1983. Making its initial appearance in 1989 as G-SHOCK's first analog-digital model, the AW-500 shattered the then widely held belief that the hands, gears, and other small parts of analog watches made them vulnerable to shock and impact. This new model provides a choice of the original AW-500 look. The AW-500E has the same color combination as the original AW-500. ■G-SHOCK Official Site (International - English) http://world.g-shock.com/asia-mea/en/ ■G-SHOCK公式ブランドサイト (日本語) http://g-shock.jp/ --- ABSOLUTE TOUGHNESS A 10-year battery life, 10-bar water resistance and 10-meter dropping shock resistance. These were the three requirements of the “Triple 10” concept that led to development G-SHOCK's shock-resistant structure. The rugged shape and robust styling originated with an engineer's brief calling for an "unbreakable watch". Since its birth in 1983, G-SHOCK has continued its unrestrained evolution while retaining its unique basic structure. Today, G-SHOCK continues to take up challenges beyond the limits of time and common sense. --- 強さは、さらなる高みへ。 時計にタフネスという新たな概念を築き上げたG-SHOCK。すべては、落としても壊れない時計をつくるという開発者の熱き信念、当時の常識を覆す、無謀ともいえる挑戦から始まった。 1981年、プロジェクトチーム・タフ結成。200を超える試作が繰り返され、約2年にも及ぶ歳月が費やされた。完成したのが、耐衝撃構造。タフの中核を担うテクノロジーの誕生である。 以来、G-SHOCKは、終わりなき進化を続けてきた。構造、素材、機能。あらゆる面から、さらなるタフを追い求めて。そして今、そのあくなき挑戦、たゆまぬ努力が、3つの重力加速度に