making of Kate Moss for Longchamp - The Fall 2010 Advertising campaign

Now entering its second season, the internationally acclaimed "Kate Moss for Longchamp" line will be supported by a new advertising campaign that captures the luxe vintage vibe of the Autumn 2010 collection. The shoot reunited the close-knit team behind the first campaign -- photographer David Sims, Guido and Lisa Butler for hair and makeup and, of course, Kate Moss herself -- but this time in a London studio, where bare wooden floorboards and a worn velvet sofa were used to create a bohemian ambiance. Shooting in colour, David Sims, a master of indoor photography, produced a series of evocative portraits of Kate Moss. Intimate lighting reveals Kate's intense sensuality and spotlights the sumptuous hues and rich textures of her new collection for Longchamp, notably the Neo-Pure line in ruby or sapphire lambskin and the Neo-Patch travel bag in a multi-coloured patchwork of exotic finishes. The spirit is pure Kate -- timeless glamour with a rock 'n' roll twist.