Jordan Superhero Pack Thoughts - Why DC & Marvel together? AJ2012 Lite

finally got a chance to see them in person but it got me thinking, why is there a pack of shoes with Marvel AND DC Comics? it seems odd to me. I like the concept, and the shoes look good IMO, but the mix between Batman (DC) and HULK (Marvel) is baffling to me. Below are the kicks that i saw: Air Jordan 2012 Lite Batman Colorway Air Jordan 2012 Lite Hulk Air Jordan 2012 Lite Flash Gordon (on Iron Man i think) Air Jordan 2012 Lite Spiderman (or Superman) Air Jordan 2012 Lite (Captain America or Olympic) colorway (Marvel)