"L'Oggetto del Desiderio", starring La Passeggiata

“L’Oggetto del Desiderio” is a cinematic narrative inspired by the language of Italian cinema of the 1970s. The film explores contemporary love through a sophisticated and ironic lens where emotion, projection and fixation intertwine. The story follows emerging Italian singer Lumiero as he falls in love with the La Passeggiata bag, reimagined through new exclusive colours for Valentine's Day 2026, which soon becomes a symbol of contemporary affection and an expression of desire. Creative Direction Gilda Ambrosio and Giorgia Tordini Video Ginevra Gatti Talent Lumiero Track "Corteggiamento Lento" Original Soundtrack by Lumiero Production and arrangement Marquis Publisher Four Flies Srl / Peermusic ITALY Srl