Sandra Choi on 30 Years at Jimmy Choo, Carrie Bradshaw and Princess Diana | Fashion Forensics

Designer and Creative Director Sandra Choi has devoted her life into building a global shoe empire, starting out by learning the craft in her uncle Jimmy Choo's London workshop. Since then, 29 years later, she is still the core nucleus driving forward one of the biggest fashion brands in the world. Coming onto Fashion Forensics, Choi recalls the memories that defined her life - from accepting Princess Diana's request to create custom pairs of shoes to match her dress, through kitting out Carrie Bradshaw's shoe closet, moments before uttering the iconic "I Lost My Choo!" line, all through collaborating with fashion visionaries like Virgil Abloh, Rihanna and Beyoncé, her sharp focus has led her to become one of the leaders in the fashion industry, championing constant evolution. As she sits in the hot seat this week, Choi looks back on 30 years of designing shoes, and the decision behind bringing some of our most beloved icons back for their second act. Welcome to Fashion Forensics - the visual podcast where we examine fashion as a non-transaction with some of the world's best artists, stylists, designers, photographers and editors, stripping it down to its core identity. Join me, Angel Nemov, a fashion editor and journalist in examining how past imagery has shaped our present identity, and what that means for our collective future. Watch the full video episodes exclusively on YouTube every Tuesday. Subscribe and listen to Fashion Forensics on Spotify, Apple Podcasts and