ESTÉE LAUDER + PUIG MERGER? What This Could Mean for Fragrance

ESTÉE LAUDER + PUIG MERGER? What This Could Mean for Fragrance ➡️ ScentFest SF: https://scentfestsf.com ➡️ Buy NEW ScentClub Kit #18: https://theperfumeguy.net/products/scentclub-kit-018 ➡️ Buy JUSBOX Fifty Four: https://tidd.ly/40tu4d5 15% off code ScentclubVMS15 FOLLOW ME ⬇️⬇️⬇️ 🔴 Follow Me on Instagram, Facebook + TikTok @ThePerfumeGuy @ThePerfumeGuyShorts 📌Send me questions to LFSGQUESTIONS@GMAIL.COM 📌 In this video, I break down the reported merger talks between Estée Lauder and Puig and what a potential deal could mean for the fragrance industry. From Tom Ford, Le Labo, Jo Malone London, and Frédéric Malle to Rabanne, Carolina Herrera, Jean Paul Gaultier, Byredo, and Dries Van Noten, this could reshape the balance of power in fragrance. I also walk through the key brands under each conglomerate and share my thoughts on what this could mean for fragrance quality, creativity, and the future of niche perfumery. 0:00 BIG NEWS: Estée Lauder + Puig Merger Talks 0:43 Why This Is Happening (L’Oréal Pressure & Industry Shifts) 1:20 The Scale of This Potential Deal 2:16 What Happens to Fragrance? 4:31 Estée Lauder Fragrance Brands Overview 6:12 Tom Ford Beauty 6:29 TOM FORD TAORMINA ORANGE 8:08 Jo Malone London 9:17 JO MALONE AMBER LABDANUM 9:25 WILD FIG & CASSIS, BLUE AGAVE & CACAO, POMEGRANATE NOIR, VERBENAS OF PROVENCE 9:48 JO MALONE WOOD SAGE & SEA SALT 10:12 Le Labo 10:43 LE LABO BERGAMOTE 22 + ROSE 31, THE NOIR 29 10:52 LE LABO ANOTHER 13 11:01 LE LABO VIOLETTE 3