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HB TV and the Relaunch
DescriptionHimel Bros Leather is relaunching the YouTube channel, Himel Bros TV, to combat social media algorithms that favour shallow or sensational content. Though Dave dislikes making media, he believes it’s necessary to share real knowledge about leather jackets, craftsmanship, and the fashion industry. Dave emphasizes his deMore
Himel Bros Leather is relaunching the YouTube channel, Himel Bros TV, to combat social media algorithms that favour shallow or sensational content. Though Dave dislikes making media, he believes it’s necessary to share real knowledge about leather jackets, craftsmanship, and the fashion industry. Dave emphasizes his decades of hands-on experience, historical research, and deep knowledge of leather, as opposed to AI-generated or internet-sourced content.
The concern for misinformation, misleading branding (e.g., so-called “heritage” products made in low-cost countries), and the devaluation of true craftsmanship is real. Through the channel, Himel Bros plans to educate viewers on how leather goods are truly made, how to distinguish quality, what drives pricing, and why buying from authentic makers matters.
The channel will cover everything from material sourcing to design, business models, and global fashion dynamics — all with the goal of empowering consumers and preserving authenticity. David also hopes to foster community involvement and support for his brand, while planning to launch high-quality, ethically made products from the USA, Japan, and overtime, Europe.
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Website: himelbros.com
Instagram: @himelbros
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