BRUNO MAGLI SPRING/SUMMER 2020

Bruno Magli’s Spring Summer 2020 campaign features icon, Tony Ward, amidst the unique vistas and panoramas of Joshua Tree, California. The Italian heritage brand, founded in 1936 in a small basement in Bologna, takes us on a voyage across the sullen desert backdrop with a seductive new collection of footwear and timepieces. With a flair of of vintage sophistication, the campaign connotes a time of longing, lounging, of being ever present in the wondrous open desert. Photographer and director, Juankr, whose work has appeared on both the covers of Elle and Harper’s Bazaar amongst others, created a handful of short films to support the photos. We enter a dream, where we fill in the blanks, as we follow our lead and imagine his adventures and reflections. As the music rolls and sun dips below the horizon, the limitlessness is palpable. Photographer: Juankr Stylist: Mui-Hai Chu Groomer: Erica Reiss