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The One by Dolce&Gabbana

Jan 8, 2026 · 325K views

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Format
Campaign
Category
Fragrance
Products & items
The One

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Description#DolceGabbana marks twenty years of #DGTheOne fragrances with a bold new campaign captured by Mert Alas, starring Madonna and Alberto Guerra alongside two unique olfactory creations. Set against a rain-soaked cityscape, the story channels the allure of 1970s Italian cinema. At its heart, Madonna redefines seduction, bMore
#DolceGabbana marks twenty years of #DGTheOne fragrances with a bold new campaign captured by Mert Alas, starring Madonna and Alberto Guerra alongside two unique olfactory creations. Set against a rain-soaked cityscape, the story channels the allure of 1970s Italian cinema. At its heart, Madonna redefines seduction, breaking stereotypes and commanding the scene with uncompromising strength. An unreleased version of Patty Pravo’s ‘La Bambola’, performed by Madonna, is the perfect soundtrack to this celebration. Creative Direction by Mert Alas Discover more at https://bit.ly/DG_The-One_ #DGBeauty #MadeInItaly

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