Giorgio Armani New Normal - 2016 Spring/Summer Campaign

Over the years, the collaboration between Giorgio Armani and Peter Lindbergh has produced a series of timeless images, which have entered the general collective imagination for their introspective intensity and subtle, film-like allure. This new collaboration renews a partnership based on a strong aesthetic affinity and a shared idea of classicism as a core value. The images, shot in a studio in Paris in an environment that has the simplicity of an atelier d'artiste or a movie set, are characterized by their timeless, black-and-white narrative style. They are not simply fashion photographs, but portraits of four authentic women, even before being world-renowned models. Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova show themselves for what they are today: deeply fascinating women, with a proud look and without artifice. Just as the New Normal collection is a timeless distillation of the Armani style, these women show that true beauty is ageless, and that one's authentic style is normal, measured, perfect for everyday life and never excessive. Giorgio Armani says, 'for this campaign, I wanted four iconic women with strong personalities to show that feminine beauty is ageless. I chose Peter Lindbergh, with whom I have collaborated several times, because his photographs are timeless and are true to real life. I wanted to convey a sense of reality, of clothes that offer natural elegance and the normality of everyday life.' New Normal is a selection of timel