Patek Philippe Generation Campaign

The latest addition of Patek Philippe's "Generations" advertising, with timeless black and white imagery showcases the bond between father and son. The film visualizes the company's slogan: "You never actually own a Patek Philippe. You merely take care of it for the next generation." The video captures a very personal moment between father and son as they explore a book store together. It is an invitation to "Begin your own tradition" with Patek Philippe. CALATRAVA 6006G CALIBER 240 PS C SELF-WINDING MECHANICAL MOVEMENT Date by hand with seconds subdial Ebony black sunburst and silvery gray dial Alligator strap with sapphire-crystal case back Diameter: 39 mm - Height: 8.86 mm https://www.patek.com/en/collection/calatrava/6006G-001