'Redemption' Summer Collection 2014/15 By Adam Ciaccia.

This Video is Adam Ciaccia's entry for The Australian Hair Fashion Awards - Fashion Video of the Year 2015. The ‘Redemption’ collection is about the rediscovery of my creativity, inspired by journeys to the UK and Italy this year to find new and genuine ways of expressing myself through hair. The direction in this collection is authentic, diverse and consumer focused. ‘Redemption’ is balanced and comprised of short, mid and long styles that work with natural texture. Non-authentic looks that involve, wefts, hairpieces and extensions, although creative, are becoming less appealing in the current environment. There is a strong movement towards ‘real’ hairdressing, working with the real hair, cutting and styling, with limited digital intervention. Colour is strong but with a refreshing element of simplicity. The cuts in this collection are wearable, modern and relevant. Short hair is classic and cropped, mid-length is shaped while working with natural textures. The long shapes contain elements like layers and fringes that provide structure, through to soft relaxed ends that are easily worn, yet still beautiful. From golden to platinum, blondes remain timeless. Dark shades are gentle and warm, leaning towards a red palette and away from the pastels and bright, psychedelic colour seen over the last few years. ‘Redemption’ 2015 Hair: Adam Ciaccia Photography: Jez Rozdarz MUA: Amy Capeda Styling: Sofia Polak Don’t forget to follow me on my other social platforms: Instagram: ww