Jaquet Droz Grande Seconde SW Luxury Watch Review

http://www.thewatchbox.com/watches/jaquet-droz The Jaquet Droz Grande Seconde SW is the face of the reborn Haute Hologerie brand. At 45mm in diameter and unabashedly contemporary in its style, the Grand Second SW endows Jaquet Droz with an all-star franchise player that's ready to trade blows with playmakers from Audemars Piguet and Hublot. Jaquet Droz relaunched in 2002 with Swatch Group financial firepower. Intended to offer an avant garde and youthful alternative to the traditionalism of Breguet and the understated opulence of Blancpain, Jaquet Droz initially struggled to define itself with a signature product. The search ended with the 2008 Jaquet Droz SUW. Literally "Sports Utility Watches" the SUW took the brand's initial pocket watch-inspired formal models and enhanced the size, attitude, and details. Activity-focused materials like scratch-resistant ceramic bezels, high-grade steel cases, Super LumiNova luminescent dials, and natural vulcanized rubber straps transformed the staid Jaquet Droz "Grande Seconde" into a true player in the upscale sports watch segment. As of 2012, the SUW range was renamed "SW" but the luxury sports watch substance remains intact. Jaquet Droz plays alongside its sisters Harry Winston, Breguet, and Blancpain at the top of the Swatch brand pyramid, so no expense is spared in the execution details. All elements of the case, dial, strap, and deployant clasp are crafted to a standard that would look at home on an Audemars Piguet Royal Oak O