ITS Contest 2022 Digital Fashion Award Winners: Zongbo Jian & Xiaoling Jin

Introducing the digital fashion project by Zongbo Jian & Xiaoling Jin This digital fashion installation discusses sea environment issues. Zongbo and Xiaoling developed digital clothes and textures to explore the symbiosis of humans and nature and present a surreal, harmonious coexistence and balance between humans and nature. Developed as an art piece, it is meant to fire conversations around how we can improve the way we all live on this planet as earthlings, with the hope of reaching a wider audience through a virtual representation, bringing the issues further into the light. This project stands at the intersection of art, digital technologies, the metaverse and fashion. Aitor Throup - former winner at ITS 2006 - and Keiga - winner of the Digital Fashion Award at ITS 2021 - were in charge of selecting the winner for the Digital Fashion Award in 2022. These were their comments on Zongbo & Xiaoling’s project: Keiga Just like an engaging and attractive film and game, it reminded me of the film eXistenZ, with its impressive chapter design and striking use of technology. It now needs to focus on adding some fashion designs and processes, and to analyse the accessories and garments of the characters, in order to incorporate higher details within the design, and offer audiences a fresh and fully immersive experience. Aitor A poetic and hypnotic immersive concept executed at a high level from a game and character design perspective. In the context of a ‘Digital FASHION’ award,