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Eastpak x Jean Paul Gaultier in support of DAA

Jan 21, 2015 · 27.5K views

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Campaign
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Bags

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DescriptionJean Paul Gaultier and Eastpak join forces to create awareness about HIV/AIDS. It began with a single bag: Jean Paul Gaultier’s unique creation for the fourth edition of Eastpak Artist Studio in support of Designers Against AIDS (DAA). Now, that first encounter has grown into something even bigger: a full collaborativeMore
Jean Paul Gaultier and Eastpak join forces to create awareness about HIV/AIDS. It began with a single bag: Jean Paul Gaultier’s unique creation for the fourth edition of Eastpak Artist Studio in support of Designers Against AIDS (DAA). Now, that first encounter has grown into something even bigger: a full collaborative collection that combines Jean Paul Gaultier’s unique artistic vision and Eastpak’s uncompromising passion for functionality, capturing the spirit, heritage, values and identity of both brands. The Eastpak x Jean Paul Gaultier collection includes 7 backpacks in all, three of which will be released as limited editions. All bags feature the overstitched Bretton stripe on the back, a signature Gaultier design element. The Limited Edition Collection will go on sale via selected stockists on January 30th, 2015. And the Main Collection is scheduled for release on April 1st, 2015. Part proceeds from all sales will go to DAA. http://www.eastpak.com/eu-en/jean-paul-gaultier/ Concept & direction: Lernert & Sander Production: Wrong/Adult

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