The Consequences of Consumption

This Masterclass series aims to educate brands on how to navigate the constantly evolving sustainability landscape in the fashion industry and how they can better engage their consumers on these matters. The series complements the Fashion Redressed series, produced for Global Fashion Agenda by BBC StoryWorks. Over the past year, people have taken a range of actions to reduce the environmental impact of their fashion habits, whether it’s mending cherished clothing items or embracing secondhand fashion*. But the question that lingers is: How can we expedite the adoption of even more sustainable consumption practices? And how can the art of storytelling play a role?