The Man Behind Saucony's Best Collabs | Jason Faustino

Mike sits down with Jason Faustino, Senior Director of Energy at Saucony, for a Coffee Time Kicks conversation recorded right after the brand's Paris preview. They get into how Saucony builds its creative world, how collaborations really get vetted, the Westside Gun and Jae Tips story, the two-year product timeline, and a Crystal Caves colorway returning on the Triumph 4. ⏱️ Chapters 00:00 Introduction and guest introduction 01:04 Jason's role and background at Saucony 01:56 Saucony's brand identity and core principles 04:00 The creative process behind the designs 07:00 Vetting collabs and chemistry 11:10 Building long-term relationships with partners 16:00 Product development timeline and planning 20:53 Balancing innovation with heritage 26:35 Inside the Paris preview 30:01 Westside Gun, Jae Tips, and the passing of the torch 34:57 Working for the artist inside a corporate structure 39:54 Retail vs. brand, and creative freedom 44:55 Ride 1, Guide 7, and what's next 50:00 Crystal Caves, Gloa Constrictors, and restocks 55:06 Closing thoughts and building real community 🔗 Links Follow Jason: https://www.instagram.com/um.jf13/ 👟 Comment your favorite Saucony so we know you watched. 👍 Like, subscribe, and hit the bell for new episodes every week. Track your sneaker collection: https://sneakerhistory.com/archive/ Check out the newsletter: https://www.thesneakernewsletter.com/ —–––– EXCLUSIVE DEALS FOR YOU FROM OUR PARTNERS —–––– [Links may contain affiliate links, we may r