Designer Paul Smith working with Merino wool

The Woolmark Company and British designer Paul Smith are collaborating on a co-branded campaign that will see Australian Merino wool being highlighted across the Paul Smith Men's London collection for SS 14 and AW 14/15. For his SS 14 collection with The Woolmark Company, Paul Smith will focus on the use of Cool Wool. Cool Wool fabrics are made from fine Australian Merino wool fashioned into lightweight fabrics through modern manufacturing and processing techniques.