Why every beauty brand feels the same now

Beauty and the illusion of CHOICE Makeup Musings: https://www.youtube.com/playlist?list=PLTo_pVkRHQ74MIV0Fck2pgl0QnQEfWZ81 e.l.f. BUYS rhode: https://youtu.be/1laUWjKONt4?si=KHtagf8PWB91iIdi Glossier brand story: https://youtu.be/quwP5WaB924?si=0FurcoMemuqf__kP WWD top 100 beauty brands: https://wwd.com/beauty-industry-news/beauty-features/lists/top-beauty-companies-in-the-world-2024-1237087322/ TIME STAMPS: 0:00 intro 1:39 parent companies 7:14 private equity & venture capital 12:18 brand incubators 15:00 new brands from established founders ——— AFFILIATE LINKS/CODES: CurrentBody: https://us.currentbody.com/ Code “KELLYGOOCH” for 10% off Natasha Denona: https://natashadenona.com/ Code “KELLYGOOCH” for 15% off Sigma Beauty: www.sigmabeauty.com/KELLYG Code “KELLYG” for 10% Kokie Cosmetics: https://www.kokiecosmetics.com/ Code “KELLY25” for 25% off Salt New York: https://saltnewyork.com/ Code KELLYG for 10% off ——— FAQ: What is your skin type? Dry, sensitive, acne-prone How old are you? 31 For business inquiries: kelly@morecreative.co ——— FTC: Affiliate links are used. If you purchase through these links, I may receive a small commission. This video is not sponsored. All opinions are my own and always will be!