Lorenzo Boglione Talks About K-Way’s Future

The President of BasicNet, Lorenzo Boglione, talks about the latest collection from KWay, one of the brands in his stable of fashion labels. K-Way is presenting a live runway show online during the virtual Menswear shows at Milan Fashion Week. Here Boglione talks about the outside the box thinking that is going into the brand strategy for K-Way, the impact that strategic collaborations have had for the company, and how K-Way is looking towards the future without forgetting its windbreaker past. In conversation with #JessicaMichault #LorenzoBoglione, #MilanFashionWeek, #MFW, MFW21, #BasicNet, #Menswear, #ODDAdigital, #oddainconversationwith