Anna Sui on Building an Iconic Brand That Still Resonates Today | Who What Wear

Fashion designer Anna Sui debuted her work at a supermodel-packed fashion show in 1991, and her brand remains just as inspired and relevant 35 years (and over 90 collections) later. This week, Who What Wear Editor in Chief Kat Collings sits down with Sui in the studio to discuss the origins of her brand, how she’s maintained her distinctive point of view since the beginning, and why the brand has attracted a new wave of Gen Z tastemakers like Olivia Rodrigo and Laufey. If you’re in the L.A. area, you can check out some of Sui’s iconic designs in person at the ASU FIDM exhibition, Obsessed: Fashion and Nostalgia in the ’90s. _ From the creators of Who What Wear—your trusted source for celebrity style, fashion trends, and shopping inspiration—comes The Who What Wear Podcast. Each week, we bring you candid conversations with the designers, stylists, beauty experts, editors, and tastemakers shaping the fashion and beauty industry. New episodes every Wednesday 2am PST on Spotify & Apple Podcasts 6am PST on YouTube Subscribe to the channel and tell us in the comments who we should interview next.