#ICW2023 | JJ Valaya Highlight

Here's a glimpse at Couturier JJ Valaya's collection 'Baroda' on Day 4 at Hyundai India Couture Week 2023 in association with Reliance Brands. A medley of exquisite craft and elegant style statements which unfolds through its 3 signature interpretations (chapters). In the first chapter (Art Deco), the collection traverses a fusion based on the craft of Lipan but interpreted in a medley of art deco lines and Mughal inlay motifs; in the second chapter (Nomade) where Kutch motifs and mirror work rules albeit in a modern avatar; it finally moves to a third and final chapter (Royale) where the age old Mashru fabric of Gujarat finds its soul mate in patterns inspired by Portuguese Azulejos tiles. Read more about the collection on the FDCI Blog : https://blog.fdci.org/2023/07/past-is-now/ @jivalaya @hyundaiindia @reliancebrandsltd @lotus_herbals @officialjiocinema @htcityshowstoppers #FDCI #ICW2023 #16YearsOfICW #Hyundai #HyundailndiaCoutureWeek #RelianceBrands #LotusMakeup #JJValaya