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Experience the Saks Glam Gardens in 360-degree/VR

May 5, 2016 · 244.8K views

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Campaign
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MakeupSkincareFragrance
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paper flower artistry

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DescriptionGet ready for spring beauty with Saks Fifth Avenue's debut 360-degree/VR video in support of the 2016 Glam Gardens experience, presented by MasterCard®. Saks is bringing Fifth Avenue and 30 of the most coveted beauty brands to users around the world. A virtual camera leads the user on a journey through the Secret GarMore
Get ready for spring beauty with Saks Fifth Avenue's debut 360-degree/VR video in support of the 2016 Glam Gardens experience, presented by MasterCard®. Saks is bringing Fifth Avenue and 30 of the most coveted beauty brands to users around the world. A virtual camera leads the user on a journey through the Secret Garden from 50th Street to 49th Street. To interact with the video, a web user can drag around the video with their cursor, while a mobile user can drag a finger on the screen or pivot the mobile device. The footage combines still imagery stitched together in After Effects and assembled in a 3D environment using the Mettle 360/VR software. To watch 360° videos, you need the latest version of Chrome, Opera, Firefox, or Internet Explorer on your computer. On mobile devices*, use the latest version of the YouTube or Facebook app for Android or iOS. Experience the #SaksGlamGardens, now until May 24, both in-store and on saks.com. #PricelessNY *Mobile rendering quality may vary based on your internet connection speed --Credits-- Concept & Creative Direction by Qianna Smith Filming & Production by HSCUSA.TV

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