Rolex disappoints watch lovers?

Rolex has quietly removed the GMT-Master II “Pepsi” from its lineup. If you’ve followed luxury watches, you know this isn’t just another discontinuation. From the original 1954 GMT-Master with its red-blue bezel to the ceramic revival in 2018, the Pepsi has always defined the travel watch category. A true icon of watch collecting, rooted in function, then elevated by design. The official explanation points to production complexity. But when a watch trades at double retail for years, the strategy becomes harder to ignore. Is this about manufacturing or market control?