Kering Stories | Boucheron

In 1893, moving from the arcades of the Palais Royal, Frédéric Boucheron became the first of the great contemporary jewelers to open a boutique on place Vendôme, a testament to his avant-garde spirit. Boucheron is the expression of what neither science nor the arts can truly define: intuition. Today, the Boucheron style, creative, audacious and timeless continues to create the classics of tomorrow. Through a series of short films, Kering celebrates what makes each of its Houses both timeless and timely. Watch the full series: https://www.youtube.com/playlist?list=PLB2Zaf7N4dYTQ-TI8m0W4-D73ln7U7wDh #CreativityIsOurLegacy Subscribe to Kering on YouTube for more: https://www.youtube.com/c/keringgroup ​ ​ Follow Kering on:​ https://www.instagram.com/kering_official/ ​ http://www.twitter.com/KeringGroup ​ https://www.facebook.com/keringgroup ​ https://www.tiktok.com/@keringgroup Credits: Thibault De La Gaspera Charles Negre