St. Moritz - The Birth of a Watch Icon

When it was first introduced in 1980, the St Moritz stood out for both its material classification and unique design. Inspired by the active lifestyles, and discerning tastes, of a sophisticated Alpine elite, the St Moritz was the Maison's first sports watch, and remains a highly sought-after model to this day. First watch ever launched in Steel by Chopard, the Maison crafted this material as a precious metal. The St. Moritz represented the perfect harmony of form and function. Today, the legacy of this seminal timepiece lives on with the Alpine Eagle. Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement. This new collection was born of four years of tireless research and three generations of savoir-faire. The Alpine Eagle collection has officially landed. Follow us on: https://www.instagram.com/chopard