"Sincerely True" - The Launch Video of ITS 2019

Developed & Filmed by ITS Creative Director @Fabio Bressan with the support of photographer Massimo Gardone, it will be revealed on January 30th for the launch of the new edition. Shot at: Studio Azimut (thanks to Alessandra Muran Gardone and Lorenza Muran). Hairstyling: Alain Winters / Winters Hair Concept Makeup: Cecilia Carbonelli Cecilia Carbonelli MakeUp Model: Martina Vodanova Every edition of ITS is defined by a specific concept, which we develop to send a message we believe in and to justify all of our communication for that year. In 2019 ITS is "Sincerely True" In a time when we compete against each other screaming, when we project our own image filtered in a totally artificial manner, when we give room to misleading messages and truth becomes ineffable and confusing, ITS seems anachronistic: it invites you to come forward the midst of chaos, to muffle the noise, and to simply be yourself. To truly be yourself, because truth doesn’t need to be yelled out. We aim at being like slow breathing, like a breath of fresh air, without filters, without irony, without the endless need to show how cool we are. ITS aims at breaking down all the walls and all the superstructures. We aim at baring our soul, at exchanging views, without barriers. We aim at telling the beauty and the truth that each individual will bring along. The truth of the finalists, of their stories, the beauty of their creations. Sincerely True. International Talent Support was launched in 2002 and t