Vummidi Bangaru Jewellers on modern luxury and the evolution of Indian jewellery

Diyya Vummidi (@diyyavummidi), director at Vummidi Bangaru Jewellers (@vummidibangaru), and Amarendra Vummidi (@good4india), managing partner at the family jewellery house, in conversation with digital editor Sonal Ved (@sonalved), discuss what it means to carry a legacy into the future. From the evolving tastes of younger consumers and their demand for jewellery with a story and intention to what shoppers across India, from North to South and East to West, look for when choosing jewellery, they share their thoughts on craftsmanship, finer finishes and the details that make each piece feel just right. They also reflect on the importance of preserving the past while making tradition relevant to today—a philosophy that comes alive through Atelier by VBJ, where the house’s heritage is reimagined through contemporary design and exceptional craftsmanship. #BazaarIndia #HarpersBazaarIndia #AtelierByVBJ -------------------------------- About the Channel Welcome to the official Youtube channel of Harper's Bazaar India, a melting pot of fashion, culture and lifestyle where you'll find everything from exclusive interviews with some of the industry's leading stalwarts, restaurant reviews, to skincare and beauty DIY videos. Don't forget to like, subscribe and press the notification button. And, oh, do visit harpersbazaar.in for exciting features and breaking news. Follow @bazaarindia on Twitter and Instagram, and Facebook at https://www.facebook.com/HarpersBazaarIndia