Interview with Luke Kolbie of Russell Moccasin - What's next for 126 year-old brand?

Kingfisher Leather https://bit.ly/BLKingfisherLeather Russell Moccasin https://bit.ly/russellmocbootlosophy Russell Moccasin is a 126-year-old company, and while CEO Luke Kolbie celebrates this, he is making clever and efficient changes. This interview reveals a Masterclass in Brand Management. Chapters 00:00 Introduction 00:11 Welcome 01:24 Editor’s Comment 02:31 Introducing Luke Kolbie 04:43 Moc Toe v Moccasin Boots 11:18 Luke, History, Philosophy 18:26 The Vision for Russell Moccasin 32:14 Sizing 42:01 Construction & Last Fittings 53:20 Premier Builds and Ready To Wear 01:01:11 What’s Next? 01:08:52 Conclusion 01:09:20 Summary Who Am I? I am a Management Consultant in real life but in my Bootlosophy channel, I make videos about boots and all things boot related. This channel posts reviews of boots, unboxing of new boots, and follow-up reviews, and in doing so, may explore the philosophy of the brands and makers as well as the collectors! In this channel, I will give information found in my research about the brand, the construction, and the materials, but I will express my personal opinions about how I feel about the boots reviewed. Full Disclosure If any video is sponsored (where I receive cash payment), I will declare it clearly in the video and in the description. Even if a video is sponsored, I will review the product openly and honestly giving you my personal opinion, warts and all, of the product. I will refuse any sponsorship deals where I am fettered in wh