Launching A Fashion Collection With Wear That Dubai x SheerLuxe Middle East | SheerLuxe Fashion

What began with cross-continent Zoom calls between the SheerLuxe UK and Middle East teams and Dubai-based styling service Wear That has grown into a vision realised - culminating in the launch of a limited-edition capsule collection. From initial design and fabric meetings to final sample fittings, go behind the scenes as the teams work across time zones to bring the collection to life. You’ll also get a glimpse of the campaign shoot, featuring SheerLuxe Founder Georgie Coleridge Cole and Editor-in-Chief Tamara Jabi, shot by Adam Burridge and directed by Luxe & Co. After months of planning, the SheerLuxe team flies to Dubai for the official launch - wrapping the journey with a chic celebratory dinner at Roka, joined by the Wear That team, content creators, and friends of SheerLuxe. Shop The SheerLuxe Middle East x Wear That Collection | https://wearthat.me/shop/wear-that-x-sheer-luxe ROKA Dubai | https://www.rokarestaurant.com/en/roka-business-bay-dubai Subscribe For More | http://bit.ly/2VmqduQ Get SheerLuxe Straight To Your Inbox, Daily | http://sheerluxe.com/signup 00:00:00 - An Introduction To The Wear That Collaboration 00:01:02 - First Call With The Wear That Team 00:02:16 - Reviewing Fabric Samples 00:03:53 - Feedback On Initial Designs 00:04:33 - Timeline For Sample Production 00:05:09 - Creative Direction For The Shoot 00:06:01 - Updates On Product Tweaks 00:07:08 - Production Status Of Key Pieces 00:08:39 - Styling & Make-Up Discussion 00:12:50 - Challenges Of