CITIZEN Watch unveils new watches in the 2024 New Product Announcement.｜Citizen Watch

0:00 Introduction 1:16 ‘Better Starts Now’ Philosophy 2:54 100th Anniversary of the First CITIZEN Watch 5:11 100th Anniversary of the First CITIZEN Watch: Special Limited Edition Pocket Watch (NC2990-94A) 7:55 New Products for 2024 Unveiled 8:22 CITIZEN PROMASTER Eco-Drive Combination Watch 10:00 CITIZEN L Arcly Collection 11:19 CITIZEN Series 8 890 Mechanical 12:40 The Beliefs and Values Implicit in the Name CITIZEN ‘Better Starts Now’ philosophy We’ve come a long way from the day we made our first watch. But there’s one thing we’ve always believed. A watch is made of so many things, thousands of details, and each one can always be improved. That’s the essence of our brand statement: ‘Better Starts Now.’ We believe that it is always possible to make something better and now is the time to start doing it. More accurate. Thinner. More attractive. CITIZEN has invented many ‘world firsts’ and ‘world bests’ over our history, but that doesn’t help us to invent any more. All that counts at CITIZEN is that you’re looking for a way to be better. 100th Anniversary of the First CITIZEN Watch The first watch I am going to show you this year is a reinterpretation of the 1924 pocket watch which marks our origins. We’ve reimagined it from a contemporary standpoint based on the spirit of ‘Better Starts Now.’ We express the concept of ‘widely used and cherished’ implicit in the name CITIZEN, taking the ‘now’ of 2024 as our starting point, rather than merely reproducing the past. 100th Ann