Miu Miu Spring/Summer 2025: Behind the Campaign

Step into the world of Miu Miu Spring/Summer 2025 with an intimate behind-the-scenes interview featuring Liu Haocun, Kayije Kagame, Sunday Rose Kidman Urban, Joey King, Lena Mantler, and Eliot Sumner. Through a playful yet revealing conversation, the talents reflect on the nature of practice and rehearsal, exploring the delicate balance between preparation and spontaneity. The interview opens with a game: five words to remember—how well will they do by the end? Miu Miu celebrates the beauty of process, where trial and error, memory, and instinct shape creativity. A dialogue between discipline and improvisation, this film embodies the essence of the Spring/Summer 2025 campaign—celebrating individuality, self-discovery, and the art of becoming. #MiuMiu #MiuMiuSS25 Creative Director Miuccia Prada. Campaign Art Direction by Edward Quarmby. Styled by Lotta Volkova. Subscribe to Miu Miu’s YouTube channel for more exclusive content: https://www.youtube.com/@miumiu?sub_confirmation=1 • TikTok: https://www.tiktok.com/@miumiu • Instagram: https://www.instagram.com/miumiu • X: https://x.com/MIUMIUofficial