LOU: A Fragrance For Everyone, Made In Collaboration with Joya Labs

Frederick Bourchardy, founder of Brooklyn-based fragrance and design studio, Joya, talks through the collaboration between Joya and Free People to create LOU, an exclusive fragrance made with all-natural ingredients from across the globe. LOU is infused with a concentrated blend of pure aromatic oils, or “ethereal oils,” in honor of their classic beauty and simple production methods. With thanks to director Julia Kots.