Inside The Crazy World Of LỰU ĐẠN Ft. Hung La

I sat down with Hung La, the Creative Director and Founder of LỰU ĐẠN (meaning "dangerous man" in Vietnamese), to unpack the powerful narrative behind the brand's SS26 collection, "No Man's Land." Hung, a graduate from the prestigious fashion department of the Antwerp Royal Academy of fine arts and who previously worked at Céline with Phoebe Philo and Balenciaga with Nicolas Ghesquière, explains why he is deliberately rejecting the clean, classic luxury fashion aesthetic that he trained under.. "No Man's Land" is the final chapter in a trilogy, dedicated to the "forgotten soldiers"—immigrant parents who lost their status and found themselves in a "no man's land" where they were marginalized. We discuss the political core of the brand, including the focus on blue-collar workwear (taxi drivers, butchers), the concept of "downcycling" (making coats from tarp and furniture from junk heaps), and the theme of decolonization through techniques like bleaching. Hung is using Luu Dan as a vehicle to empower the Asian community, challenging the industry's tokenism and pushing for true diversity in leadership to escape the stagnation of homogenous perspectives. This is one of the most important interviews on the channel! Lu’u Dan is definitely one of my favourite brands right now. Get Exclusive Content On Patreon: https://www.patreon.com/fashionroadman My E-Book: https://www.thefashionarchivemag.com/shop All My Social Media Links: https://linktr.ee/fashionroadman Donate To The Cha