Varun Alagh Shares His Story Of Building Mamaearth At Amazon Smbhav Arena

Mamaearth brings you the goodness of nature! Identifying the need to use safer, natural ingredients in skincare, haircare, and baby care, Mamaearth helps millions of customers with their product range, crafted with natural goodness. Varun Alagh, Co-Founder & CEO of Mamaearth, starts the discussion by introducing himself and his brand at the Amazon Sambhav Arena, an initiative by Amazon India. This platform gives dynamic entrepreneurs to share their journey and inspire the world. In this video, Varun speaks about his entrepreneurship motivation and Mamaearth products. Alagh decided to quit his corporate job and use his experience to pursue his entrepreneurial journey. When he left his job and wanted to start his line of products, he had to dodge the general questions that came from his folks regarding expenses and management. Varun Alagh and his wife Ghazal Alagh knew that they needed to build a brand when they decided to get the show on the road. They brainstormed and then finally zeroed in on executing delivery and packaging perfectly because these are the two primary things that eCommerce products do to catch the consumers' attention. They focussed more on solving problems rather than just selling their products. He further emphasized that before you invest anything in marketing, make sure that the product experience should match the market promise. There's no point in investing a considerable amount of money if you're going to sell your product only once. Your pro