Bulova Watches are Overlooked

Bulova gets really dismissed in the watch community and I blame the Citizen group for it. my love for Bulova runs long and deep and I'm going to tell you why. Back in the 70’s my dad bought this watch from the flea market for one dollar, the watch was in very poor condition but after showing it a little bit of love. The watch was as good as new! Fast forward to 2018 and while I was having dinner with my father I asked to see what was on his wrist. Just to give you a quick back history at that point I hadn’t seen my dad in years and we’ve never had a close relationship so I never even knew he owned any watches. To my surprise he handed me this beautiful Bulova Accutron railroad approved. I complemented the watch and gave him a brief history of why this watch was important in history. I handed the watch back to him and told me to keep it. Therefore this watch evokes a certain feeling every time I wear it. Bulova are a brand with a great history who continue to innovate and back in the day they were ahead of the game in terms of mass production of watches and also in other areas. They introduced the first complete line of jewelled wristwatches for men, then the first line of wristwatches for ladies, then the first line of diamond wristwatches. They were especially ahead of the game when it came to advertising. In 1926 they ran their first national radio advertising campaign. Five years later Bulova watches launched the industries first ever million dollar advertising campaign,