Parmigiani Fleurier - Bugatti Collection

The Meeting The meeting between Parmigiani Fleurier and Bugatti took place in 2001. At this time, the prestigious Molsheim-based firm was seeking to build a strong association with a watch company that fulfilled very precise criteria. It needed a brand with a propensity for technical excellence, but also artistic flair, a heightened awareness of design and the elegance of forms. This brand would also need its own independent manufacture, giving it the kind of manufacturing freedom conducive to boundless creative potential. It was therefore a logical move for Bugatti to link its destiny with Parmigiani Fleurier, as the watchmaking brand met all its expectations. The partnership was formalised in 2004 and embodies the association of first-rate watchmaking with the best-in-class of automotive engineering and design. Since then, the Fleurier-based manufacture has striven to create timepieces for the Bugatti collection, which are far more than a watch stamped with a car marque logo; they are cars transposed in watch form.