Haute Horlogerie and state of the art technology.

In most partnerships between watch brands and car manufacturers, the same scenario tends to play out: swapped logos, a splash of colour, exotic materials, and that’s where it usually ends. But when H. Moser & Cie. teamed up with Alpine in 2024, it was never going to be just a marketing ploy. The idea was to rewrite the rules and focus on a rigorous, authentic and committed approach: one of true collaboration. #HMoser