SAFW AW23 COLLECTIONS | AMANDA LAIRD CHERRY

Amanda Laird Cherry is a designer label that creates apparel with soul. With a focus on telling the stories behind clothing and culture, and a dedication to authentic, responsible production, they appeal to a range of customers. Their style language combines deep experience of the South African lifestyle and context with classic Asian influences, and they are known for their range of considered basics, separates and statement pieces. By taking familiar styles and silhouettes and updating them with unexpected and avant-garde twists, their garments are both wearable and distinctive. Amanda was honoured at the World Fashion Awards in London in September 2020 and took home the Fashion Designer of the Year award. The business was also awarded the Changemaker Award at the inaugural Twyg Sustainable Fashion Awards in 2020 with the judges having taken their ethical labour practices, fabric choices, the extent of their upcycling policies and the reduction of waste throughout our garment manufacturing process into account. Amanda co-founded The Space in 1999, currently extending to 8 outlets around South Africa as well as online. In November 2014, they branched out with the Space+MAN store; established to house exclusively menswear-focused brands including her own revived menswear label, ALC menswear. In 2020 Amanda opened the doors to her first ever stand-alone store in The Watershed at the V&A Waterfront, Cape Town. Characteristic of her fascination with referencing her South Afri