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Stone Island Shadow Project_AW'013'014

Sep 5, 2013 · 20.2K views

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Campaign
Category
Clothing
Season & event
FW13

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DescriptionSTONE ISLAND SHADOW PROJECT began as a discourse between Sportswear Company owner and creative director Carlo Rivetti and the design team of Michaela Sachenbacher and Errolson Hugh, also known as ACRONYM®. As a platform for exploration, the SHADOW project rapidly evolved into a system based program for a new generationMore
STONE ISLAND SHADOW PROJECT began as a discourse between Sportswear Company owner and creative director Carlo Rivetti and the design team of Michaela Sachenbacher and Errolson Hugh, also known as ACRONYM®. As a platform for exploration, the SHADOW project rapidly evolved into a system based program for a new generation of urban masculine apparel. Thanks to Stone Island's incredible historical archive, and its unparalleled forward development resources, ACRONYM® sought to conceive a project according to their strong technical and performance based roots. The result is a unique and unprecedented fusion. A fresh and intelligent new light cast upon the timeless interplay of form and function. Calling the project SHADOW underlines the intimate relationship and interaction between this work and the full body of the STONE ISLAND collection. STONE ISLAND SHADOW PROJECT è nato da una conversazione tra il presidente e direttore creativo di Sportswear Company Carlo Rivetti e l'ufficio creativo composto da Michaela Sachenbacher e Errolson Hugh, conosciuto anche come ACRONYM®. Come una piattaforma di esplorazione, il progetto SHADOW si è rapidamente sviluppato in un programma a sistema per una nuova generazione di abbigliamento maschile urbano. Grazie all'incredibile archivio storico di Stone Island e alle sue impareggiabili e avanzate risorse di sviluppo, ACRONYM® ha cercato di ideare un progetto in linea con le proprie radici dalle performance fortemente tecniche. Il risultato è una f

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