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Moynat - Lucia Liu collaboration for the Qixi festival
DescriptionInspired by the traditional elements of this romantic holiday, the collection features symbols of love and the wonderful anticipations between lovers. The collection centers around the BB Duo bag, chosen by Lucia for its versatility and unique style. For the Qixi Festival, Moynat and Lucia Liu have created whimsical eMore
Inspired by the traditional elements of this romantic holiday, the collection features symbols of love and the wonderful anticipations between lovers.
The collection centers around the BB Duo bag, chosen by Lucia for its versatility and unique style. For the Qixi Festival, Moynat and Lucia Liu have created whimsical elements printed and embossed on the BB Duo bag and on charming bag accessories.
Lucia chose the albizia flower, the butterfly and the bean as symbol of this collection to express love and joy.
This collection combines playful design with Moynat's signature craftsmanship, celebrating love passion and creativity.
Lucia Liu, a renowned fashion creative and stylist, joined «T Magazine China» in 2015 as Executive Deputy Editor and Fashion Director, after serving as Styling Director of «harper's BAZAAR China» in 2011. In 2012, she founded theBallroom, a visual creativity platform exploring fashion creation and communication through various media.
Directed by Xiangyun Yu, the campaign features Qiu Ming, Yoko Lee, Fan Shao-hsun, and Xu Zhaobang. The film carries the profound and sincere spirit of togetherness and companionship through travel and shared experiences, perfectly capturing the essence of the Qixi Festival.
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