Inside The Red Wing IronFlex: We Brought Creators Behind the Scenes of Our Innovation Process

What does it take to build one of our best-fitting work boots? We brought a group of creators behind the scenes at Red Wing to experience how our boots are designed, tested, and built from the factory floor to conversations with the people behind the product. Along the way, they learned how Red Wing approaches fit, durability, and innovation all through the lens of the tradespeople who wear the product. Featuring an inside look at: The story behind our all-new IronFlex work boot Red Wing manufacturing process Product design and development The testing process behind our work boots Materials and construction Insights from Red Wing product experts Shop Red Wing IronFlex: https://www.redwingshoes.com/work/ironflex/ 00:00 Built From Real Work 00:08 Why Work Boot Fit Matters 00:18 3 Million Foot Scans 00:32 Designed Around Worker Movement 00:43 Flexibility + Stability Explained 00:51 Waterproof + Safety Features 00:57 Built for Long Shifts